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Articulate, Frame, Execute

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I recently had the opportunity to present at Lincoln StartUp Week in Lincoln, NE on the two primary failure modes of innovation efforts in corporations: Culture and Strategy. The presentation featured a simple methodology for "overcoming the gravity of the status quo:" Articulate the Vision Frame your Approach Execute Many corporate innovation efforts fall flat due to inadequate attention paid to one, or two, or all three of these areas. This may be somewhat less of an issue in the case of innovation strategy , but seems to be a prominent issue with respect to culture. Edwards Deming famously wrote: "Every system is perfectly designed to get the results it gets." The implications on innovation in a corporation is, quite simply, if you want to change the result, you must change the system. Failure to change the system may allow for temporary gains as the system is stressed to produce new results, but with an overwhelming inertia to persist with habits, bu